Where craft meets business goals.
Repositioned a frozen high-protein challenger brand and grew its buyer base from 4.1M to 5.8M households.
Translated Stella Artois’ premium standards into on and off-trade programs that gave local markets room to adapt without weakening the brand.
Built a modular holiday campaign that united four premium spirits brands across retail, digital and e-commerce.
Rebuilt the identity around the founder’s distinct point of view, creating an ownable brand system her growing team could use without diluting what made it hers.
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