OPEN TO FRACTIONAL CREATIVE LEADERSHIP • BRAND DESIGN, CAMPAIGNS & COMMERCE • SELECT FULL-TIME LEADERSHIP ROLES • OPEN TO FRACTIONAL CREATIVE LEADERSHIP • BRAND DESIGN, CAMPAIGNS & COMMERCE • SELECT FULL-TIME LEADERSHIP ROLES • OPEN TO FRACTIONAL CREATIVE LEADERSHIP • BRAND DESIGN, CAMPAIGNS & COMMERCE • SELECT FULL-TIME LEADERSHIP ROLES • OPEN TO FRACTIONAL CREATIVE LEADERSHIP •
Creative leadership is about creating the conditions where the best ideas can emerge, survive and stay true to what made them good in the first place. That takes sharp judgment, an ego you check at the door and someone to rally the entire team around the best idea, regardless of who it came from.
Respect for the audience's attention. The craft. The founder. The team. The intern. The customer. The idea. If we're asking people for their time, the work should be worth making and worth paying attention to.
Great creative doesn't come from the loudest voice.
It comes from respect.
Unpopular Opinion
BUILT A UNIFIED, TOP-PERFORMING MULTI-BRAND HOLIDAY PROGRAM
TURNED THE FOUNDER’S TASTE INTO A SCALABLE BRAND SYSTEM
POSITIONED A NICHE BRAND FOR GROWTH
ELEVATED A PREMIUM ICON ACROSS MARKETS
What It's Like Working Together
“Appreciate your community building, solution mindset and always zhuzhing creative masterpieces
until the last minute.” -VP, Account Director
“Our paths have crossed at different times for over 10 years. I’ve always admired you, your work and the way you are with your team.” -VP, Creative Director
“You’re a killer, Mandi. An incredible, genuine human being with superwoman feats of aesthetic-ism. Thank you for sharing your talents with us.” -Executive Creative Director
“The team you built is a complete reflection of you: full of heart, fun, silliness and, of course, snacks.”
- Art Director
“You hired me at FCB, and you hired me here. Thank you for believing in me, and in all of us. I know this isn’t the last time we’ll work together.”
-Associate Creative Director
“You model what it means to be a leader, not a boss. I’ll forever be grateful to have been a chosen part of your team.”
- Copywriter
Selected Impact
Built and scaled the agency's alcohol beverage capability, establishing the standards and systems that fueled future growth.
Led creative across retail, digital and commerce for a multi-brand holiday program, deemed the company's "most successful campaign ever run."
Repositioned the brand against Tyson, Perdue and JustBare, lifting trust 15 points, awareness 43% and consideration 56% while growing the buyer base by 1.7M households.
MARS UNITED COMMERCE
REAL GOOD FOODS
BACARDI LIMITED
Expanded FCB's beverage portfolio as a key player in winning AB InBev business, including Stella Artois, Budweiser, Michelob Ultra and Bud Light. Then built FCB Red’s beer capability from the ground up.
FCB CHICAGO
Internal Creative & Design Teams
Companies Building Creative Capabilities
Growing Brands
Founder-led Businesses
Agencies
Who I Help
Selected Clients